Avoid These 5 Mistakes While Designing A Website
A unique and compelling website is the backbone of every business. However, if you want your business to be successful in this era, you have to hire a professional website designer in Belapur who can help you to create a well-designed and well-optimized website.
A well-designed and well-optimized site can help you to expand your business because a unique website creates a great first impression on your probable customers inducing them to take your service. Alternatively, a poor website can quickly derail your best efforts resulting in the loss of potential customers. And while designing your website, you may hear a lot about what to do; however, do you know what you need to avoid?
To give you an edge, we have summarized the 5 most common website design mistakes that can cause harm to any business.
What is Website Design and Why Is It Important for Businesses?
Before you learn about the common website design mistakes in detail, it’s essential to understand what website design is.
Website design conceptualizes and delivers relevant information and overall business functionality in a visually appealing layout. Visual elements of web design include images, text content, colours, videos, fonts, various elements, as well as shapes such as forms, icons, buttons, the spacing between elements and the complete layout itself.
Design functionality involves website speed, animation, navigation, user interaction, user interface, site architecture, SEO, cross-platform, and more.
Now that you know what web design is and why it is essential for your business, it is time to learn the common mistakes that every website developer and designer must avoid while designing a website.
Most Common Website Design Mistakes
Below are the 5 most common web design mistakes that you must avoid.
- Not Opting for Design-Thinking Technique Before Implementation
This is one of the most common website design mistakes that web designers make because they don’t understand the importance of the design-thinking approach. Most web designers often tend to assume things about customers rather than doing extensive research on customers’ needs. However, this is not the right approach while designing a website.
You must be wondering what the design-thinking approach is? Well, design-thinking is a process that understands as well as identifies user needs. It is a mindset to empathize with the users, understand their problems and provide solutions.
The Design-thinking approach enables web designers to identify goals, build business features, understand user needs, technological capabilities, and effectiveness. These things help a designer gather data to develop accurate sitemaps and wireframes before jumping onto any designing software.
It is an essential step for your business because if you don’t understand your users, you would not be able to design a user-friendly website for them. Hence, be empathetic and do detailed user research to understand your potential customer’s requirements.
- Not Prioritizing In-built Navigation
Skipping the important step of brainstorming, wireframing, sitemap is the basis of several website design mistakes. Among them, poorly configured menu and navigation layouts are the most prominent mistake. An improper navigational configuration can drive away your visitors because it is hard to scroll through some randomly structured sites. For example, you are designing a site with a number of pages. Then it makes sense to group them into some categories and arrange these categories hierarchically to allow users to navigate your site intuitively.
Also, the navigation system is different for every device, so a website designer needs to choose the right strategy for every device. For example, when working with smartphones, a website designer can opt for a hamburger menu strategy because it works great for navigation on small screen sizes.
- Cluttering Up the Website Design with Excessive Content
If you put insufficient information about your brand, your users will never get the solution they are looking for. Alternatively, if you put excessive information, your user will get confused.
So, one of the most common website design mistakes is building scalable design from the very beginning. This is the main reason behind so many businesses renovating their old site.In addition, unstructured and untemplated sites are a growth bottleneck because it becomes difficult to maintain and develop these websites after so many pages. In order to avoid these issues, the website design approach should involve a divide and conquerpolicy.
- Irrelevant or Poorly Designed Images
As you know, images and graphics are an essential part of website design. If appropriately designed, images can convey the message to the visitor. If designed inappropriately, they can confuse the site visitor. Most businesses don’t pay attention to their graphics and images. But never make this mistake because poor image quality will ruin your site’s design and turn off your users, resulting in a poor conversion rate. Also, you should not clutter your site with too many images as they can distract the users from CTA, leading to a loss in conversions.
- Not Creating Multilingual Voice Enabled Website
In today’s era, it is possible to build a website in multiple languages and you can also add voice interface-based functionalities. However, some website designers and site owners don’t use these website facilities. For example, if your business has customers from different countries, then to appeal in a better way to your target audiences, your website needs to be developed in the native language. In order to boost accessibility, you can add a voice-based interface to your website. In addition, today, most users love to use voice technology to do basic tasks like booking a cab, hotel room, etc. So, it would be a mistake if you don’t use multiple languages and voice technology while designing a website.
Your website is the most important asset of your business, so you have to make it flawless and attractive in order to create a great first impression. However, to do that, you need to avoid these basic mistakes. Don’t worry, and you can easily avoid and fix these website design mistakes.
So, hire a professional website designer in Belapur who can easily avoid or fix the issues while designing a website.